Custom short URLs help you increase brand visibility, brand recognition, and overall influence. They also make it easier to track the performance of your links and gather useful data.
But how can you use them in real-life marketing campaigns?
In this post, we’re sharing ten custom short URL ideas you can use to promote your brand and products.
1. Content curation
Content curation is the process of finding and sharing third-party articles and blog posts that are relevant to your audience.
This is a great way to keep your social media profiles active and provide value to your followers. It’s also a great way to build relationships with other businesses and influencers in your industry.
When you share curated content, use a custom short URL to link to the original article. This will help you get more clicks on your shared content and make it look more professional.
2. Social media contests
Social media contests like Instagram giveaways are a great way to boost engagement, increase brand awareness, and even drive sales.
They’re also a great opportunity to use short URLs in a creative way. For example, you could use a short URL to link to your contest’s landing page, or to link to a specific product or category on your website.
You could even use a short URL to link to a video or photo that users need to engage with in order to enter the contest. If your campaign involves user-generated visuals, using a collage maker can help compile multiple entries or showcase past winners in a creative and engaging way.
3. Offers and promotions
Who doesn’t love a good offer or promotion? Use a short URL to lead people to the page where they can claim your offer or see what’s on sale.
This is a great way to send people to your website without having to worry about creating a long and messy link. You can also use a custom short URL to track engagement and see how many people are clicking on your offers and promotions.
4. Social media coupons
Social media coupons are a great way to promote your business and drive sales. You can use a custom short URL to create a unique coupon code for each of your social media profiles.
For example, if you have a Facebook page and an Instagram profile, you could create two different coupon codes and then use a custom short URL to link to your website where people can redeem the coupon.
This is a great way to reward your followers and encourage them to make a purchase. You can also track how many people are using your coupon codes to see which of your social media profiles is driving the most sales.
5. Social media landing pages
When you’re promoting your business on social media, it’s important to keep your links short and sweet. This is especially true on platforms like Twitter where you have a limited number of characters to work with.
But if you’re trying to drive traffic to your website, you might find that your URLs are too long to fit comfortably in your social media posts.
That’s where custom short URLs come in. You can use a custom short URL to create a landing page for your social media followers. This is a great way to showcase your latest products, services, or promotions.
You can also use a custom short URL to send your social media followers to a specific page on your website. For example, if you’re running a sale, you could create a custom short URL that sends people directly to the sale page on your website.
6. Email marketing
Email marketing is one of the most important channels for businesses. Whether you’re sending out a weekly newsletter or a targeted campaign to a segment of your list, you’ll want to make sure that your email campaigns are as effective as possible.
Using custom short URLs in your email marketing campaigns can help you track the success of your emails, and it can also help you improve your open and click-through rates. And when combined with form tracking, you can gain deeper insights into user behavior after they click—such as sign-ups, downloads, or demo requests.
For example, if you’re promoting a new blog post in your email newsletter, you could use a custom short URL to link to the post. Then, you could use that short URL to track how many people clicked on the link in your email.
If you find that not many people are clicking on the link, you could try improving the copy using AI copywriting prompts, or changing the placement of the link in your email to see if that helps.
7. Influencer marketing
Influencer marketing is a highly effective way to promote your brand and products. But, it can sometimes be difficult to track the success of your influencer marketing campaigns.
By using custom short URLs, you can easily track how many clicks and conversions your influencers are driving. You can also use different short URLs for different influencers to see which ones are the most effective.
Speech Coaching Services can help influencers refine their communication and presentation skills, ensuring they deliver your message more effectively and engage their audience more successfully. This information can be used to optimize your influencer marketing campaigns and improve your ROI.
8. Offline marketing
Short URLs are perfect for offline marketing campaigns. You can use them to track how much interest your campaign generates and drive traffic to your website.
For example, if you’re running a radio or TV ad, you can create a short URL and include it in your ad copy. This allows you to track how many people visit your website after hearing your ad.
You can also use short URLs in direct mail campaigns, on business cards, in flyers or on billboards. The possibilities are endless!
9. Event marketing
If you’re hosting an event, you’ll likely be promoting it across all of your marketing channels. Using short links in your event marketing campaigns can help you track which channels and platforms are driving the most ticket sales.
You can also use short links to create a custom landing page for your event. This landing page can include all of the important details attendees need to know about your event and can be a great way to drive ticket sales.
Plus, you can use the short link to promote your event on social media and other marketing channels.
10. Social media bio links
Social media bio links are a hot commodity. You only get one link in your Instagram bio, so it’s important to make the most of it.
With a custom short URL, you can create a landing page that houses all of your important links in one place. Then, you can use that short URL as your Instagram bio link.
This is a great way to drive traffic to your website, blog, social profiles, and more. Plus, you can update the links on your landing page at any time, so you can keep your Instagram bio fresh and relevant.
Conclusion
You can use custom short URLs in a variety of ways to help you reach your marketing goals. Whether you want to drive traffic to your homepage, increase engagement on social media, or generate more leads, custom short URLs can help you get there.
