Personalization is a hot topic in marketing, but it can be a challenge. Not only do you have to collect…

The automation landscape has evolved dramatically in recent years. What once required dedicated IT resources and extensive coding knowledge can…

Trust is currency. Every click, every visit, every conversion hinges on whether someone believes what they see. A critical, often…

Custom short URLs help you increase brand visibility, brand recognition, and overall influence. They also make it easier to track…

Why they’re more than shortcuts—and how smart brands use them to bridge the gap between curiosity and conversion QR codes…