There are many factors to keep in mind when building a SaaS marketing plan. The goal is to attract, engage, and retain customers, which sounds simple enough. But, with so many different strategies, channels, and tactics to consider, it can be tough to know where to start.
Fortunately, there are tools that can help you track and measure your marketing efforts. This way, you can see what’s working and what isn’t — and make changes to improve your marketing plan.
One of these tools is a link shortener and tracking tool. In this guide, we’ll go over everything you need to know about link shorteners and tracking tools, including how they work, the benefits of using them, and how to choose the best one for your business.
1. Simplify links for social media
When you’re posting on social media, you only get a limited number of characters. If you’re trying to include a long URL in your post, it’s going to take up a lot of space.
With a link shortener, you can turn that long URL into a short one that’s much easier to include in your post. This will help you save space and keep your posts looking clean and professional.
2. Measure click-through rates
Measuring the click-through rate (CTR) of your links is important because it gives you an idea of how many people are actually clicking on your links and taking action.
In SaaS products with complex flows—such as subscriptions, upsells, or a split payment transaction—this level of tracking helps you understand which links actually move users closer to conversion.
If you have a high CTR, it means that people are interested in what you have to say and are more likely to take the next step. If you have a low CTR, it could mean that you need to change your approach.
Link shorteners and tracking tools make it easy to measure CTR. Most tools will give you a dashboard where you can see all of your links and their CTRs in one place. This makes it easy to see which links are performing well and which ones need improvement.
This kind of link-level visibility is especially important for referral programs. Platforms like ReferralCandy rely on tracked referral links to measure clicks, attribute conversions, and understand which advocates and channels are driving the most value.
3. Measure the effectiveness of social media posts
You may be posting a lot of links on your social media channels, but are you tracking how effective those links are?
Link shorteners and tracking tools allow you to see how many people are clicking on your links, which links are getting the most clicks, and more. This can help you measure the effectiveness of your social media posts and make adjustments as needed.
4. Track the effectiveness of your email marketing campaign
Email marketing is a great way to reach potential customers, but it can be difficult to track the effectiveness of your campaigns. With link shorteners and tracking tools, you can easily see how many people clicked on your links and where they came from.
This information can help you determine which types of content are most engaging to your audience and which channels are driving the most traffic to your website. You can then use this data to optimize your email marketing campaigns and improve your results.
5. Understand your audience
The more you know about your audience, the better you can tailor your marketing campaigns to their needs and preferences. Link shorteners and tracking tools can provide you with valuable information about your audience, such as where they’re coming from and what devices they’re using.
This can help you identify trends and patterns that can inform your marketing strategy. For example, if you find that a lot of your traffic is coming from Twitter, you might want to invest more time and resources into building your presence on that platform.
Or, if you find that a lot of your audience is coming from mobile devices, you might want to make sure that your website is optimized for mobile.
6. Track offline marketing
In the digital age, it’s easy to track the success of your online marketing campaigns. However, it can be a little more challenging to track the success of your offline marketing efforts.
By using link shorteners and tracking tools, you can easily create trackable links for your offline marketing campaigns. This will allow you to see how many people are clicking on your links and visiting your website, even if they don’t convert.
Tracking your offline marketing efforts is a great way to see what’s working and what’s not, so you can make improvements to your campaigns.
7. Re-target your audience
Not every piece of content you create is going to be for a new audience. You may want to re-target the same audience with a different message or offer. Link shorteners and tracking tools can help you do this.
For example, you could use a link shortener to create a unique URL for a landing page that’s only available to customers who have signed up for your SaaS product. Then, you could use that link in an email marketing campaign to re-target your customers with a special offer.
8. Improve your SEO
Finally, link shorteners and tracking tools can help you improve your SEO. When you use these tools, you can easily track which links are driving the most traffic to your website. You can then use this data to create more of the same types of content, and to target the same types of websites, in the future.
This can help you improve your website’s search engine rankings, which can help you get more organic traffic. And the more traffic you get to your website, the more leads and sales you’ll be able to generate for your SaaS business.
Conclusion
Link shorteners and tracking tools are simple, effective ways to improve your SaaS marketing strategy. They help you boost brand recognition, increase click-through rates, and convert more leads.
