Ever wondered what a shortlink is? What if I told you that it could help generate more web traffic to your website? What if I also told you that it’s easy to create one, and there are many benefits associated with using them. If this sounds interesting to you then read on! In this blog post we will go over everything related to shortlinks in an effort to help you learn how they work and when they can be beneficial for your business.
What is a shortlink and why do you need it?
A shortlink is a link that has been made shorter in length. The main reason for this is because there are fewer characters allowed per social media post/Tweet, and Twitter limits its users to 280 characters. What does this mean? It means you have less space to communicate your message if you want it posted on these websites! What do you do if you want to post a link but it is too long? What can you do to fit all of your message within this character limit?
The solution is simple: use a shortlink! A shortlink will allow you to take any lengthy URL and make it into something shorter. This way, when users click on the shortened version they will be redirected to the original URL. Actually, shortlinks can also be included in website content or even in email marketing – just make sure to always verify email addresses before hitting “send”, to avoid unwanted bounces, and a subject line tester to ensure you grab the recipient’s attention.
Benefits of using shortlinks
Why are shortlinks important? What benefits do they provide for business owners and content marketers? There are three main reasons why you should start using them:
Shortlink benefits: Here is a list of all of their great features:
Benefit #01 – They can help generate more web traffic to your website – When people share your shortened link on social media, it will automatically redirect to the original URL. This means more web traffic for you!
Benefit #02 – They help keep track of clicks and analytics – Shortlinks can help you track how many times your links have been clicked, as well as where they were clicked from. This information can be extremely valuable in determining what marketing strategies, such as your inbound strategy, are working and which ones need to be tweaked.
Benefit #03 – They make links look cleaner and more professional – When you include a shortened link as part of your social media post, it looks neater and takes up less space. This is important because it allows you to communicate your message more clearly to your audience.
How to create a shortlink
Now that you know all about the benefits of using shortlinks, let’s go over how you can create one for yourself! The first step is to find a URL shortener service. There are many different SaaS companies making them available online, but we recommend using RocketLink. It is a great option for beginners because it does not require any technical skills to use, and you can get started right away. What’s even better about RocketLink is that they offer free shortlinks!
The whole process takes seconds, and the best part is that you can shorten any link, regardless of the website it’s from. What are you waiting for? Get started with shortlinks today!
Types of shortlinks
There are two main types of shortlinks: branded and unbranded. What’s the difference? A branded shortlink is one that uses your company’s name or website URL as the prefix. This type of link is great for branding purposes, and can help increase awareness for your business. An unbranded shortlink, on the other hand, does not use any type of prefix. It is simply a shortened URL that redirects to the original link.
Which one should you use? That depends on your business and marketing goals. If you are looking for a way to increase brand awareness, then go with a branded shortlink. However, if you want a more generic link that can be used across many different websites (or you simply don’t want to show up with it), then an unbranded shortlink is the way to go. What are you waiting for? Start using your first link with RocketLink today!
Why should I use a shortlink instead of the default URL for my blog post or website?
Shortlinks can support retargeting with custom audiences – which means you can show specific ads to people who have clicked on your shortlink. This is a great way to increase your content marketing ROI! Additionally, using a shortened URL makes it easy for people to remember and share with others. Finally, tracking clicks on shortlinks can provide valuable insights into how well your content is resonating with readers.
Yes, using a shortlink is definitely a good idea – especially if you’re looking to improve your marketing efforts! If you’re not sure how to get started, we can help – just sign up to RocketLink.
Best practices for creating your shortlink
Shortlinks are case sensitive, so make sure to type the URL correctly
The best way to ensure that your shortened links are working correctly is to test them out. Simply copy and paste the link into a browser and hit enter. If everything is set up correctly, you should be redirected to the original website.
Make sure to also include tracking codes if you’re using them – this will help you gather data on how your link building process is performing.
Include a shortlink in all of your social media posts
This way, you can easily track how many clicks each post receives on social media. And since social media is an important distribution platform, you can generate quite an audience with your link.
Shortlinks are a great way to improve your digital marketing efforts – so make sure to start using them today!
A shortlink is best if it’s… short
You shorten your link to make it… short, so don’t overcomplicate it with unnecessary words. Avoid using popular words in your shortlink since they will be used by other websites as well. A good shortlink includes your website name and any relevant keywords that would help people find your site.
Shortlink strategy in place
If you have more than one domain, create different shortlinks for each of them so you know which site visitors are coming from when they click on the link. You can also use shortlinks to track different types of content (blog posts, landing pages, etc.).
Make sure the URL is available
Before creating your shortlink, make sure the URL is available and isn’t already in use. You can do this beforehand – and we advise you to do so.
When you’re ready to create your shortlink, sign up for RocketLink! We provide an easy-to-use platform that makes it simple to create and share shortlinks with your audience.
