How to use branded links in a B2B content distribution strategy
A strong B2B content strategy does not end when an article goes live. That is where the harder work starts.…
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Can you see who clicks on your link?
You can usually see how many people clicked a link. You usually cannot see exactly who clicked your link unless…
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How to rename a link: your pocket guide
A long raw URL can make a document, website, comment or design look messy. The better solution is to rename…
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LinkedIn URL shortener: our guide
A long LinkedIn URL can look awkward on a resume, business card, presentation or social post. A LinkedIn URL shortener…
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UTM parameter best practice: our guide
A UTM parameter looks small, but it can make or break your campaign tracking. Add the wrong tag, mix naming…
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How to scan a QR code: all methods
You do not always have a QR code printed in front of you. Sometimes the code is inside a screenshot,…
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Deep link vs universal link comparison
A deep link sends users to specific content inside an app instead of dropping them on a homepage. A universal…
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Microsoft URL shortener: all you need to know
Microsoft links can get lengthy. A SharePoint document, Microsoft Teams file, OneDrive folder, Power Platform app or internal Microsoft 365…
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Deep link definition: what a deep link means
A deep link is a URL or hyperlink that sends a user to a specific page, screen or piece of…
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Best link in bio tools: the best link in bio tool options
A link in bio tool turns one profile link into a small landing page with multiple links. Instead of changing…
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Link in bio meaning: what “link in bio” means
“Link in bio” means the clickable link in a social media profile bio. When creators say “link in bio,” they…
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Amazon link shortener: your pocket guide
An Amazon product link can get long fast. A product page URL may include tracking info, search terms, referral details…
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