How to track a link? (free and paid ways)
How to track a link depends on what you actually want to measure. If you only need to know which…
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How to create an affiliate link (step by step)
How to create an affiliate link starts with joining the affiliate program of whatever you're promoting, which then gives you…
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What is link cloaking? A plain-English explanation
What is link cloaking? It's the practice of hiding a long, messy destination URL behind a clean, short one, so…
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How to Add a Link to Your Instagram Story (2026 Guide)
How to add a link to your Instagram story comes down to one main feature: the Link sticker. Create or…
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What is link management? A guide for marketing teams
What is link management? Link management is the practice of creating, organizing, tracking, and controlling every short link your team…
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What is a UTM parameter? A plain-English definition
A UTM parameter is a short snippet of text added to the end of a URL that tells your analytics…
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How to scan a QR code from a picture (no camera needed)
How to scan a QR code from a picture is different from scanning one live, and it trips people up…
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Do QR codes expire? Static vs. dynamic, explained
Do QR codes expire? The short answer is: it depends on the type. A static QR code holds its data…
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How many sending domains does a growing outbound team need?
A growing outbound team eventually asks the same question: How many sending domains do we need? The tempting answer is…
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How to use branded links in a B2B content distribution strategy
A strong B2B content strategy does not end when an article goes live. That is where the harder work starts.…
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Can you see who clicks on your link?
You can usually see how many people clicked a link. You usually cannot see exactly who clicked your link unless…
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How to rename a link: your pocket guide
A long raw URL can make a document, website, comment or design look messy. The better solution is to rename…
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