QR codes are making a comeback.
It might be hard to believe, but in 2022, using QR codes in your offline marketing materials is a great way to engage your audience and capture leads.
But you might be wondering, “Do people still use QR codes?” The answer is yes! QR codes are a quick and easy way for people to access and share information. In fact, 31% of Americans say they’ve scanned a QR code in the last three months.
So, how can you use QR codes in your offline marketing materials to engage your audience? Keep reading to find out.
What Are QR Codes?
QR codes are the little black and white squares that you can scan with your smartphone to access digital information.
QR codes have been around since the 1990s, but they’ve recently seen a resurgence in popularity due to the rise of mobile marketing.
You can use QR codes to direct consumers to your website, social media profiles, contact information, and more.
1. Add a QR Code to Your Business Card
It’s important to make the most of the limited space on your business card. After all, you only have a few inches to communicate your brand, personal information, and any other relevant details.
One way to make sure you’re not overwhelming your business card with information is to use a QR code. You can use a QR code to link to your website, LinkedIn profile, or any other web page that showcases your professional life. This way, you can use the limited space on your business card to promote your brand and not much else.
2. Add a QR Code to a Billboard
Billboards are another offline marketing material that can benefit from QR codes.
Billboards are a great way to reach a large audience with your message. But, it can be difficult to measure the success of a billboard campaign because you can’t track clicks or conversions.
By adding a QR code to your billboard, you can encourage people to take action right away. You can link your QR code to a landing page where people can learn more about your product or service or sign up for your email list. You can even offer a special promotion or discount to people who scan the QR code.
3. Add a QR Code to a Brochure
Brochures are a classic marketing tool that you can use to provide more information about your products and services. But, with a QR code, you can make your brochure even more effective.
For example, if you run a restaurant, you could add a QR code to your brochure that links to your online menu. That way, potential customers can easily view your menu on their smartphones, and you can update your menu as often as you’d like without having to print new brochures.
4. Add a QR Code to a T-Shirt
T-shirts are a great way to promote your brand and give your customers a way to show their support. But why not take it a step further and add a QR Code to your t-shirt design?
You could link the QR Code to your website, a landing page, a video, or any other digital content you want to promote. This is a great way to drive traffic to your website and increase brand awareness.
T-shirt design company Teespring has a great feature that makes it easy to add a QR Code to your t-shirt designs. You can create a QR Code in the Teespring launcher and add it to your design in just a few clicks.
5. Add a QR Code to a Sticker
If you’re looking for a fun and unique way to add a QR Code to your product packaging, stickers are the way to go. You can design a custom sticker that includes your logo, brand colors, and a QR Code that links to your website or another online destination.
A logo design company can help create visually appealing and professional stickers that enhance your brand identity. Then, you can place the sticker anywhere on your product packaging for maximum impact. Then, you can place the sticker anywhere on your product packaging.
6. Add a QR Code to a Product Package
If you’re a product-based business, you can use QR codes to give your customers easy access to online content related to your products.
For example, if you own a winery, you could include a QR code on your wine bottle labels that links to a video of the winemaker discussing the tasting notes and vineyard where the grapes were grown.
7. Add a QR Code to an Event Ticket
If you’re hosting an event, you can use QR codes on tickets and promotional materials. Add a QR code to your event ticket to give attendees access to a digital version of the ticket, or to link to the event’s website or a promotional video.
You can also add a QR code to promotional materials like flyers and posters to give people a quick and easy way to learn more about the event and register.
8. Add a QR Code to an Invoice
For businesses that use invoices, you can add a QR code to the bottom of the invoice that leads to a form where customers can leave feedback about their experience with your business.
For example, if you own a landscaping company, you can add a QR code to the bottom of your invoices that leads to a form where customers can leave feedback about the quality of your work. If you receive positive feedback, you can ask customers if you can use their comments on your website. This is a great way to build social proof and show potential customers that you do great work.
9. Add a QR Code to a Storefront
QR Codes can be a great way to engage with your audience before they even step foot inside your business.
If you have a physical location, consider adding a QR Code to your storefront. This can be a great way to entice people to come inside and learn more about your business.
You can link your QR Code to your website, social media profiles, or any other online content you want to promote. You could even create a special offer or discount that people can redeem when they scan the QR Code.
10. Add a QR Code to a Direct Mail Postcard
Direct mail is a great way to reach people who may not be online as much. But you can still connect your direct mail campaigns to your digital marketing efforts with QR Codes.
For example, you could add a QR Code to your postcard that links to a landing page with a special offer. Or you could use a QR Code to direct people to your website or social media profiles.
QR Codes can help you make the most of your direct mail campaigns and drive traffic to your online marketing channels.
How to Create a QR Code
Now that you know what you can do with a QR code, it’s time to create one. I’m going to show you how to create a QR code using the free version of our QR code tool. This tool is perfect for creating QR codes to use in your marketing materials. It’s also a great tool for tracking your QR codes.
1. Go to the QR Code Generator.
2. Under QR Code Types, select Website.
3. Enter the URL you want the QR code to take people to.
4. Click Create QR Code.
5. Download your QR code.
6. Insert your QR code into your marketing materials.
Conclusion
QR codes are a great way to make your offline marketing stand out. With a little creativity, you can boost traffic to your website, generate more leads, and make more sales.
