QR codes are a highly underrated marketing tactic. It’s a simple and easy tool to use when you want to bring your offline audience to your website or online landing page.
QR codes are not only a great way to measure the success of your offline marketing efforts, but they can also help you engage your audience.
Here are some ideas on how to use QR codes in your marketing.
1. Add a QR code to your business card
Business cards are a great way to make a personal connection with potential customers or partners. But there’s only so much information you can fit on a standard-sized business card.
Instead of cramming your contact information, social media profiles, and other important details onto your business card, you can simply add a QR code that links to your online portfolio or LinkedIn profile. This way, you can keep your business card design clean and uncluttered while still providing a way for people to learn more about you.
Plus, when you add a QR code to your business card, you can easily update the information it links to without having to print new cards. This is especially useful if you change jobs, get a promotion, or update your contact information.
2. Use QR codes in a product manual
If you’re a manufacturer, you can use QR codes to provide additional information about your products. This is especially useful if you’re limited on space in your product packaging or manual.
For example, if you’re a car manufacturer, you could use QR codes in your owner’s manual to link to how-to videos about certain features of the car. This is a great way to provide additional information without having to print it all in the manual.
3. Add a QR code to your product packaging
One of the most common places you’ll find QR codes is on product packaging.
You can include a QR code on your product packaging that links to your website, a product video, a user manual, your contact information, or any other resource that will help your customers.
This is a great way to add value to your product and give customers an easy way to access additional information.
4. Use QR codes in your store window
Another great way to use QR codes is to direct people to your website from your store window.
This is especially useful if you have a physical location and you want to drive more traffic to your website.
You can create a QR code that links to your website and then place it in your store window. When people walk by, they can simply scan the code with their phone and they will be taken directly to your website.
This is a great way to make it easy for people to learn more about your business and what you have to offer.
5. Add a QR code to your receipts
If you have a brick-and-mortar store, you can add a QR code to your receipts that links to your website, a feedback form, or your social media profiles.
This is a great way to encourage customers to engage with your brand online and leave a review of their experience, which can significantly contribute to customer retention.
You can also use QR codes on receipts to promote special offers and discounts for customers who come back to your store.
6. Use QR codes in a direct mail campaign
Direct mail is a marketing strategy that’s seen a bit of a resurgence in recent years. And, it’s a great place to use QR codes.
You can use QR codes to drive traffic from your direct mail piece to your website, a specific landing page, a product page, a video, an audio clip, and more.
This allows you to easily bridge the gap between the offline and online worlds and provide your audience with a seamless online experience.
And, you can even use QR codes to create a digital version of your direct mail piece (more on that later).
7. Add a QR code to your event name badge
If you are hosting an event, you can use QR codes in a number of ways to help your event run more smoothly and to provide a better experience for your attendees.
One great way to use QR codes at your event is to print them on your event name badges.
You can use the QR code to link to your event app, event website, a specific landing page with more information about the event, or a form where attendees can submit their feedback.
This is a great way to provide a lot of information in a small space, and it’s much more convenient than printing a long URL on the name badge.
8. Use QR codes in your restaurant menu
If you work in the restaurant industry, you know that menus can be a pain. They’re always getting lost, dirty, or ruined. They can be expensive to print, and if you have a lot of items, they can be bulky and take up a lot of space.
One way that some restaurants are getting around these problems is by creating digital menus and using QR codes to link to them. This way, you can have a simple, one-page menu in your restaurant, and customers can use their smartphones to scan the QR code and pull up the full menu.
Not only is this a great way to save money on printing costs, but it’s also a great way to keep your menu up to date. If you run out of an item or add something new, you can simply update the digital menu and the QR code will automatically link to the most recent version.
9. Add a QR code to your resume
You can add a QR code to your resume that links to your LinkedIn profile, an online portfolio, or any other professional website. This gives potential employers or business contacts an easy way to learn more about you and your qualifications.
This is a great way to make your resume stand out and show that you are tech-savvy. Plus, it allows you to include more information than what you can fit on a traditional resume.
10. Use QR codes in your real estate for sale signs
Real estate agents have been using QR codes in creative ways for years. One of the most popular ways to use QR codes in the real estate industry is to put them on for sale signs.
When potential buyers scan the QR code, they can be taken to a landing page with more information about the property. This is a great way to generate leads and increase traffic to your real estate website.
11. Add a QR code to your social media profiles
This is a great way to help potential customers find your business and connect with you on social media.
You can create a QR code that links to your Instagram, Facebook, Twitter, LinkedIn, or any other social media profile and add it to your marketing materials, website, and more.
You can also add a QR code to your social media profiles that links to your website, contact information, or any other information you want to share with your followers.
12. Use QR codes in a scavenger hunt
Create an interactive scavenger hunt by hiding QR codes in various locations around your business or event. When scanned, each QR code will reveal a clue that will lead participants to the next location.
You can also use QR codes to assign points to each location and keep track of who has found all of the clues. This is a great way to get people moving and engaged, and it can be used as a team-building activity or a fun game for kids.
Conclusion
QR codes are an amazing tool to use for your business. They are easy to create and can drive a lot of traffic to your website or landing page.
