Do you have any ideas about how to increase engagement on your social media platforms? We’re coming with some inspiration! In this blog post, we will discuss 12 marketing ideas that are guaranteed to help you boost engagement. Keep reading to learn more!
Share interesting and relevant content from other sources
Content is always an answer! Share interesting and relevant content from other sources to help keep your followers engaged. This could be in the form of comprehensive long-form articles, videos, or images – whichever medium you think will resonate best with your audience. Use visuals, as they are a great way to capture attention and increase engagement on social media platforms. Try creating animations and graphics that are interesting and engaging, and make sure to include a CTA (call-to-action) to encourage followers to take the next step.
Host a contest or giveaway
People love contests and giveaways! Hosting one on your social media platforms is a great way to increase engagement and get people excited about your brand. Make sure to choose a prize that is relevant to your audience, and be sure to promote the contest widely on all of your channels. You can even partner with other brands to co-host a contest for an even greater reach.
Furthermore, your contests don’t have to be limited to social media. You can also run them on your website or blog. In fact, this is a great way to increase traffic and engagement on all of your platforms.
Ask questions
Questions are a great way to engage followers and get them thinking. Ask questions that are relevant to your brand or industry, and make sure to answer them promptly. Not only will this help you engage with your followers, but it will also help you learn more about them and what they’re interested in.
Asking questions can be the best way to start a conversation with your followers, and it can help you learn more about them. Be sure to ask questions that are relevant to your brand, and make sure to answer them promptly. Furthermore, try using questions as a way to start a conversation with your followers.
Make use of influencers
Working with influencers can be a great way to increase engagement on social media. In fact, studies have shown that collaborating with influencers can result in up to 11 times the ROI of traditional advertising methods.
Additionally, make sure to track the performance of your influencer marketing campaigns so that you can measure their success. This will help you determine whether or not working with influencers is the right strategy for you.
When working with influencers, make sure that they are a good fit for your brand, and be sure to provide them with clear instructions on what you would like them to do.
Use social media tools
There are a number of great social media tools and no-code tools out there that can help you boost engagement. Hootsuite, for example, is a tool that allows you to manage all of your social media platforms from one dashboard. This makes it easy to track and monitor all of your channels, which can help you increase engagement.
Another great tool is BuzzSumo. This tool allows you to see the most popular content on social media, which can help you come up with new ideas for content. Additionally, it also tells you who has shared each piece of content, so you can identify potential influencers to work with.
Share user-generated content
User-generated content (UGC) is a great way to increase engagement on social media platforms. Why? Because it’s authentic and provides a more personal connection with your followers. When sharing UGC, make sure to give credit to the original creator, and be sure to follow FTC guidelines for disclosure.
Additionally, you can use UGC as a way to drive traffic back to your website or blog. This is a great way to increase engagement on all of your platforms.
Show off your company’s personality and culture
Your company’s personality and culture are a great way to engage followers on social media. Showcasing your company’s unique personality and culture can help you stand out from the competition, and it can also help you connect with your followers on a more personal level.
Be sure to show off what makes your company special, and make sure to have a good mix of content. This will help keep your followers engaged and interested in what you have to say.
Post about current events
Sharing news and current events can be a great way to engage followers on social media. Be sure to post about topics that are relevant to your brand, and make sure to provide valuable insights and commentary.
Additionally, you can use current events to drive traffic back to your website or blog. This is a great way to increase engagement on all of your platforms.
Get involved in relevant online communities
Online communities can be a great way to increase engagement on social media. By getting involved in relevant online communities, you can connect with potential customers and followers who are interested in your brand or industry.
Additionally, online communities can be a great place to get feedback about your products or services. Be sure to participate in discussions, and make sure to offer valuable insights and feedback. You can use product feedback software for product feedback.
Create engaging graphics and infographics
Graphics and infographics are a great way to increase engagement on social media. They are eye-catching and interesting, which means that they are more likely to be shared than plain text posts.
When creating certificates, graphics, and infographics, be sure to make use of relevant data and statistics. This will help make your content more credible and interesting. Additionally, you can use graphics and infographics to drive traffic back to your website or blog.
Also, be sure to use appropriate fonts and colors, and make sure that your graphics are easy to read.
Hold a webinar or online event
Webinars and online events are a great way to increase engagement on social media. They allow you to connect with potential customers and followers in a more personal way, and they also provide an opportunity for Q&A sessions.
When planning a webinar or online event, be sure to promote it extensively on social media. This will help you reach a larger audience. Additionally, be sure to create interesting and engaging content for your evergreen webinar or event. This will help keep attendees interested and engaged.
Collaborate with other businesses or organizations in your industry
Collaborating with other businesses or organizations in your industry can be a great way to increase engagement on social media. By working together, you can share content and ideas, and you can also provide valuable insights and commentary about each other’s products or services.
Collaborating with other businesses or organizations can help you reach a larger audience. Be sure to promote your collaborations extensively on social media and create interesting and engaging content.
You can also hire a social media virtual assistant to manage your social media profiles.
Over and out
That’s all for now. Be sure to check back soon for more social media marketing tips and tricks. Thanks for reading!
