Customer experience and satisfaction is the backbone of all industries that interact with the customers directly. The reputation of your company is determined by how well you deal with your customers. That means that you should deal with the customer concisely and clearly from the first sales, returns, and troubleshooting, among other aspects that relate to the consumer. In today’s online era, the company website is the front line of the defense when it comes to customer experience. Every company requires a great website to become successful, and that’s the main reason why many companies prefer WordPress websites and WordPress blogs nowadays.
WordPress is among the market leaders when it comes to website hosting platforms and content management systems. In reality, WordPress hosts a third of all the websites found on the internet globally. Having a WordPress site means you’ve got a CMS and a reliable hosting platform that can seamlessly suit your every business need. However, a WordPress site is still a website, and regardless of how efficient and beneficial it is, you need to make some efforts to boost its performance and optimize it. Here are some of the techniques you can implement to enhance customer experience on your WordPress site.
Scaling back your website design
Once someone clicks your website, it creates an impression in their mind that they utilize in judging whether to leave the site or continue. This decision is mainly based on how different users perceive the design of your website. If a visitor doesn’t find what they read appealing, they’ll probably leave your site and never return. Your website should have an attractive homepage that offers consistent color schemes, fast-loading time, and easy navigation.
Making your company website user-friendly have a high probability of making site visitors paying clients and returning customers. Having a responsive design can make your website user-friendly. That’s something that your design agency can advise you on, but it is also worth considering when choosing between reviewed website builders from online sources. There are many design trends that you can incorporate into your web design to add value to your website and enhance customer engagement.
Read more: The Beginner’s Guide To Website Optimization
Optimizing the loading time of your website
According to a recent research study, 75 percent of internet users usually judge the credibility of a brand depending on the quality and structure of its website. Again, if a company website takes four seconds or more to load, it loses 25 percent of its visitors. Therefore, a fast-loading webpage is vital to providing an amazing customer experience. When your site visitors encounter a poorly designed website with low-loading speeds, they will instantly leave the site because there are numerous options available on the internet to wait on one. Therefore, it would be best to ensure that your company website loads pretty fast. Generally, a good website should load in three to four seconds.
Optimizing your site for mobile gadgets
The way individuals surf the internet has drastically changed. Most people access the internet utilizing mobile gadgets, and the number of people using desktop has significantly dropped. According to statistics, more than 61 percent of users utilize a mobile gadget nowadays to surf the internet and to shop online. When building your website, remember to optimize it for mobile users. Failing to do that will not only make you lose site traffic, but you might also lose your business as well.
Your website design should be responsive and appealing to ensure it easily matches the shape or size of the screen being used by site visitors or existing customers. The most responsive websites do not only adapt to different screen sizes, but they are also easy to navigate and intuitive.
Organizing your content
Your website content is among the things that matter a lot to your customers. Retaining your customers normally comes down to enhancing their engagement on your site. That is why it’s vital to organize the content of your website properly. Luckily, WordPress enables you to do it your way, which means that you can easily create categories and also organize your website content the way you want. Nevertheless, you need to ensure that the content you create is highly relevant to your customers and of good quality as well.
Furthermore, you need to make sure that customers can effortlessly navigate your site and find whatever they need with ease. Also, pay attention to the content design to ensure that it’s aesthetically pleasing to the customers apart from it being entertaining and readable. Organizing your website content will keep your customers satisfied and engaged on your company website and even become returning clients.
ROCKET TIP: use RocketLink to make the most of your website. By adding some custom CTAs to your links, you create a very first touchpoint with your brand for many potential clients. The better, more personalized and more interactive it is, the higher the chance that such visitors will become your loyal clients, and their customer experience on your website will be nothing but positive.
Read more: How to create powerful CTAs?
Using plug-ins properly
The range of plug-ins available to the users is one of the important things that make a WordPress site incredible. Plug-ins enables you to customize your WordPress site and also improve its overall performance to give all your visitors the best customer experience possible. Nonetheless, going overboard with plug-ins will only be quite counterproductive because a lot of third-party plug-ins aren’t optimized properly, and some might pose security threats too. A lot of plug-ins can bloat your website with unnecessary code, making it sluggish and slow. Besides, it can also make your website crash regularly. However, that does not mean that you should not include plug-ins at all on your website. Instead, you should use plug-ins designed by reliable sources and also use plug-ins the right way by selecting the ones you require to boost customer experience and satisfaction.
ROCKET TIP: Do you know that RocketLink offers a light Chrome plugin so you can shorten your links on the go?
Simplifying customer service
One of the best ways to solve customer issues is to develop easy-to-use and simple pathways to reach the right channels to help them. There are numerous options to achieve this objective, but a good combination of human interaction and automated systems work pretty well for many organizations. Easy techniques such as including different plug-ins to your WordPress site may create easy access to different avenues of communication. Consider adding live chat, click-to-call buttons, and other fast customer support options for individuals to get resolutions to their queries or problems instantly.
Chatbots can enhance your customer service as well, according to GetVoIP. These artificial intelligence programs make it possible and easy for clients to get personalized responses beyond normal business hours or when your customer support representatives are unavailable. Some people do not like chatbots, but these AI-powered bots are becoming better each day, which provides suitable filler for most of the gaps in customer service.
Conclusion
Having a WordPress website for your business is a great thing, but regardless of how efficient and beneficial it is, you need to make some efforts to boost its performance and optimize it. All of the factors mentioned in this post contribute to customer experience. However, you can always do a lot more to make the experience outstanding. The better the experience you give to customers and visitors, the greater the probability of retaining them.
In this modern age, customers are not only looking for quality services and products but also exceptional customer support and service too. The way you treat your visitors and the way you make their experiences memorable is vital for their retention and satisfaction. Therefore, it would benefit from building a good relationship with your clients and listening to the website feedback they give. Furthermore, don’t hesitate to incorporate personalization to make all your clients feel special. Every effort you make to make sure that your clients are happy and satisfied will eventually pay off.
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