Think about the last time you signed up for a free trial of a new software tool. Did you start…
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Click-through rate (CTR) is the heartbeat of online advertising. It’s the metric that tells you how many people not only…
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Over the years, I have learned that one of the most important aspects of marketing is being able to track…
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Personalization is a hot topic in marketing, but it can be a challenge. Not only do you have to collect…
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If you’re reading this, chances are you’re tired of hearing yourself say, “Did I send that follow-up?” If you’re like…
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The automation boom of the last decade changed the way businesses operate—from SaaS and e-commerce to manufacturing, finance, and health.…
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Want to start and track link performance like a seasoned marketer? The handy guide covers everything you need to know…
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The automation landscape has evolved dramatically in recent years. What once required dedicated IT resources and extensive coding knowledge can…
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Trust is currency. Every click, every visit, every conversion hinges on whether someone believes what they see. A critical, often…
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Custom short URLs help you increase brand visibility, brand recognition, and overall influence. They also make it easier to track…
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